If you’re running a hospitality venue like a pub, bar or restaurant, it’s important (especially now!) to make life as easy as possible for your customers. Take a look at our ideas for clear and helpful pub and restaurant signage… and see the profits roll in!
Advertise special nights and events
It sounds like an obvious one, but don’t forget to advertise any special events you have coming up. Pub quiz? Advertise it! Open mic night? Advertise it! It’s not enough to just post about it on your social media accounts, as that will only attract your existing customers. To catch new customers, it’s best to advertise in large scale window posters or PVC banners, to peak the interest of passersby.
Showcase your deals
Once again, when it comes to pub and restaurant signage, it’s no use just having your 241 cocktail hour promoted on social media or inside printed on the menus. To catch new customers, promote your regular deals with large scale posters, A signs for the pavement and roller banners that can stand outside your shop front.
Highlight the facilities
Once inside, it’s all about making life easier for the customers, so that they’ll have a pleasant experience and become a repeat visitor. Use floor stickers to direct customers to the bar, toilets and smoking area, as well as beer garden and dance floor. Create custom floor stickers advertising your regular events and deals too, so no one can miss them!
Create eye catching menus
It’s not enough to just have plain paper menus anymore! Think outside the box and create something truly eye-catching and interesting. Invest in fully-recyclable eco-friendly table talkers and create a standing, reusable menu that’s sure to draw looks. Choose from a variety of shapes and styles and take advantage of the numerous panels to display all your food, beverage and desserts!
Make it convenient for the customer
Pub and restaurant signage isn’t just about displaying deals and menus, it’s also about making life easier for the customer. With this in mind, consider implementing QR codes on your menu table talkers (we can easily print these) so that your customers can order via their phones and limit contact. Similarly, print QR codes with more information on your various signage about special offers, events and one-off nights. Alternatively, you can use these QR codes to direct your customers to your social media pages, keeping them up to date with current information about your venue at all times.